Empathy in Action: How to Deliver Great Customer Experiences at Scale

Tony Bates, Natalie Petouhoff

A bold new look at how technology can become a force multiplier to deliver more empathy and integrate deeper, more personalized human connections into everyday business interactions at scale. While the world has never needed more empathy than today, too often technology is used by businesses as a substitute and a barrier to real human connection.

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Book Information

Publisher: Ideapress Publishing
Publish Date: 03/08/2022
Pages: 352
ISBN-13: 9781646870431
ISBN-10: 1646870433
Language: English

Full Description

A bold new look at how technology can become a force multiplier to deliver more empathy and integrate deeper, more personalized human connections into everyday business interactions at scale.

While the world has never needed more empathy than today, too often technology is used by businesses as a substitute and a barrier to real human connection. We've all experienced dumb chatbots, automated scripts and poor employee interactions that dehumanizes customer interactions.

Empathy is a powerful construct for a better world and a better business. It's not a synonym for nice. Empathy is about respect and treating people in the context of their unique situation in a highly personalized way. They predict empathy is the next frontier in technology. This book is aimed at sparking an industry-wide conversation about how exponential technologies like, AI and cloud can enable a more empathetic world.

About the Authors

AUTHOR BIO - About Tony Bates Tony Bates has led multiple billion dollar companies with a simple ethos of "know your customers". Tony Bates, CEO of Genesys, leads the company's strategy, direction and operations in more than 100 countries, overseeing a global team of more than 5,000 employees.

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AUTHOR BIO - About Tony Bates Tony Bates has led multiple billion dollar companies with a simple ethos of "know your customers". Tony Bates, CEO of Genesys, leads the company's strategy, direction and operations in more than 100 countries, overseeing a global team of more than 5,000 employees.

Learn More

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