Flawless Execution

Flawless Execution

By James D Murphy

According to former Air Force fighter pilot Murphy, the best lessons for anyone in business can be found in the all-or-nothing stakes of the American military. His hard-hitting primer reveals his formula for success.

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Book Information

Publisher: HarperBusiness
Publish Date: 05/23/2006
Pages: 238
ISBN-13: 9780060834166
ISBN-10: 0060834161
Language: English

Full Description

Your business can take a lesson from the American military's fighter pilots. At Mach 2, the instrument panel of an F-15 is screaming out information, the horizon is a blur, the wingman is occupied, the jet is hanging on the edge -- and yet fighter pilots routinely handle the stress. It's not much different in today's unforgiving business world. One slipup and your company is bankrupt before your employees know what hit them.

What works on the squadron level for F-15 pilots will also work for your marketing team, sales force, or research and development group. By analyzing the work environment and attacking its centers of gravity in parallel, you'll begin to utilize the Plan-Brief-Execute-Debrief-Win cycle that will rapidly impact your business's future success. U.S. fighter squadrons have been using this program for nearly fifty years to reduce their mistake rate, cut casualties and equipment losses, and rack up an envious victory record. Now, with Flawless Execution, your business can too.

About the Author

James D. Murphy is the CEO of Afterburner, Inc., a consulting firm he founded in 1996 after four years in sales management and eight years as an F-15 fighter pilot. Murphy is also the author of Business Is Combat, and lives in Atlanta, Georgia.

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