Focus: Use Different Ways of Seeing the World for Success and Influence

Focus: Use Different Ways of Seeing the World for Success and Influence

By Heidi Grant Halvorson and E Tory Higgins

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Originally published: New York: Hudson Street Press, 2013.


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Book Information

Publisher: Plume Books
Publish Date: 01/28/2014
Pages: 272
ISBN-13: 9780142180730
ISBN-10: 0142180734
Language: English

Full Description

"A must-read for anyone who wants to understand why they behave as they do." --Art Markman, Ph.D., author of Smart Thinking Do you play to win? Or do you play not to lose? As Tory Higgins and Heidi Grant Halvorson have discovered in their work at Columbia University's Motivation Science Center, everything we do is motivated either by a desire to be better off or to simply hang on to what we've got. And understanding the simple but crucial difference between the two can empower you to motivate yourself and influence everyone around you. Examining how promotion/prevention focus applies across a wide range of situations--from selling products to managing employees to raising children to getting a second date--Halvorson and Higgins show us how to identify, change, and use focus to get the results we want.

About the Author

Heidi Grant Halvorson is a social psychologist, author, and popular speaker. She is the author of Succeed and Focus. E. Tory Higgins is the author of Beyond Pleasure and Pain.

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