For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be

Pre-Order for 9/10/2024 (~147 days)

For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be

By Marcus Collins

"We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest, or a teacher trying to encourage your students. In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior.

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Book Information

Publisher: PublicAffairs
Publish Date: 09/10/2024
Pages: 304
ISBN-13: 9781541700970
ISBN-10: 154170097X
Language: English

What We're Saying

December 21, 2023

Porchlight's Marketing & Editorial Director Dylan Schleicher looks at the year's best book in the Marketing & Communications/Sales & Influence category. READ FULL DESCRIPTION

December 21, 2023

The architect of some of the most famous ad campaigns of the last decade argues that culture is the most powerful vehicle for influencing behavior, and shows readers how to harness culture to inspire other people to share their vision. READ FULL DESCRIPTION

November 30, 2023

These 40 books spoke to us—and we believe speak to each other—in a way that furthers the conversations we need to have in the organizations we work in, the communities we live in, and the societies that shape us. With them as a guide, we can make decisions that better shape each, in turn. READ FULL DESCRIPTION

Full Description

The architect of some of the most famous ad campaigns of the last decade argues that culture is the most powerful vehicle for influencing behavior, and shows readers how to harness culture to inspire other people to share their vision. We all try to influence others in our daily lives. Whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest, or an artist promoting your music, you are in the business of getting people to take action. In For the Culture, Marcus Collins argues true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick. Collins uses stories from his own work as an award-winning marketer--from spearheading digital strategy for Beyoncé, to working on Apple and Nike collaborations, to the successful launch of the Brooklyn Nets NBA team--to break down the ways in which culture influences behavior and how readers can do the same. With a deep perspective, and built on a century's worth of data, For the Culture gives readers the tools they need to inspire collective change by leveraging the cheat codes used by some of the biggest brands in the world. This is the only book you'll need if you want to influence people to take action.

About the Author

Dr. Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice--serving as the head of strategy at Wieden+Kennedy New York--and one foot in the world of academia--as a clinical assistant professor of marketing at the Ross School of Business, University of Michigan.

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