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Frugal Innovation: How to Do More with Less

Navi Radjou

Winner of the CMI Management Book of the Year 2016 Frugal innovation is a way that companies can create high-quality products with limited resources.

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Book Information

Publisher: Economist
Publish Date: 02/09/2015
Pages: 272
ISBN-13: 9781610395052
ISBN-10: 1610395050
Language: English

What We're Saying

June 19, 2015

Adrian Woolridge's Shumpeter column for The Economist has been mined for the best material and published as a book. READ FULL DESCRIPTION

February 19, 2015

PublicAffairs and The Economist team up with two brilliant authors to show us how to create more value with the increasingly limited resources available to us. READ FULL DESCRIPTION

June 01, 2015

Our business book bestsellers for the month of May, 2015 READ FULL DESCRIPTION

Full Description

Winner of the CMI Management Book of the Year 2016 Frugal innovation is a way that companies can create high-quality products with limited resources. Once the preserve of firms in poor markets, Western companies are now seeking ways to appeal to cost-conscious and environmentally-aware consumers at home. With an estimated trillion-dollar global market for frugal products, and with potentially huge cost savings to be gained, frugal innovation is revolutionizing business and reshaping management thinking. This book explains the principles, perspectives and techniques behind frugal innovation, enabling managers to profit from the great changes ahead. The book explains: How to achieve mass customization, using low-cost robotics, inexpensive product design and virtual prototyping software. How consumers and other external partners can help develop products How to implement sustainable practices, such as the production of waste-free products How to change the corporate culture to become more frugal

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