Fusion Strategy: How Real-Time Data and AI Will Power the Industrial Future

Fusion Strategy: How Real-Time Data and AI Will Power the Industrial Future

By Vijay Govindarajan and Venkat Venkatraman

"Tech giants like Facebook, Amazon, and Google can collect real-time data from billions of users. For companies that design and manufacture physical products, that type of fluid, data-rich information used to be a pipe dream. Now, with the rise of cheap and powerful sensors, computing power, and artificial intelligence, things are changing-fast.

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Book Information

Publisher: Harvard Business Review Press
Publish Date: 03/12/2024
Pages: 224
ISBN-13: 9781647826253
ISBN-10: 164782625X
Language: English

Full Description

Two world-renowned experts on innovation and digital strategy explore how real-time data and AI will radically transform physical products--and the companies that make them.

Tech giants like Facebook, Amazon, and Google can collect real-time data from billions of users. For companies that design and manufacture physical products, that type of fluid, data-rich information used to be a pipe dream. Now, with the rise of cheap and powerful sensors, supercomputing, and artificial intelligence, things are changing--fast.

In Fusion Strategy, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkatraman offer a first-of-its-kind playbook that will help industrial companies combine what they do best--create physical products--with what digitals do best--use algorithms and AI to parse expansive, interconnected datasets--to make strategic connections that would otherwise be impossible.

The laws of competitive advantage are changing, rewarding those who have the most robust, data-driven insights rather than the most valuable assets. To compete in the new digital age, companies need to use real-time data to turbocharge their products, strategies, and customer relationships. Those that don't risk falling on the wrong side of the next great digital divide.

Fusion Strategy is the way forward.

About the Authors

Vijay Govindarajan , author of The Three-Box Solution , is one of the world's leading experts on strategy and innovation. He is the Coxe Distinguished Professor of Management at the Tuck School of Business at Dartmouth and the author of a number of influential books, including the New York Times and Wall Street Journal bestseller, Reverse Innovation (Harvard Business Review Press, 2012).

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Venkat Venkatraman is the David J. McGrath Jr. Professor in Information Systems at the Questrom School of Business, Boston University. He is considered one of the foremost authorities on how companies develop strategies to win with digital technologies.

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