Future-Ready Brand: How the World's Most Influential CMOS Are Navigating Societal Forces and Emergin

The Future-Ready Brand: How the World's Most Influential CMOS Are Navigating Societal Forces and Emerging Technologies

By Mitch Duckler

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In The Future-Ready Brand , Mitch Duckler looks to a new set of challenges facing the world's leading brands and turns to the world's most influential brand officers themselves to find solutions. Here he goes one-on-one with over 40 Global 1,000 CMOs to discover how they are navigating the confluence of shifting societal forces and emerging technologies that are impacting how every brand will thrive in the future.

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Book Information

Publisher: Forbesbooks
Publish Date: 05/14/2024
Pages: 330
ISBN-13: 9798887501789
ISBN-10: 8887501785
Language: English

Full Description

In The Future-Ready Brand, Mitch Duckler looks to a new set of challenges facing the world's leading brands and turns to the world's most influential brand officers themselves to find solutions. Here he goes one-on-one with over 40 Global 1,000 CMOs to discover how they are navigating the confluence of shifting societal forces and emerging technologies that are impacting how every brand will thrive in the future.

About the Author

GUY KAWASAKI is the chief evangelist of Canva and the creator of Guy Kawasaki's Remarkable People podcast. He is an executive fellow of the Haas School of Business (UC Berkeley), and adjunct professor of the University of New South Wales. He was the chief evangelist of Apple and a trustee of the Wikimedia Foundation.

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