Global Strategy and the Organization

Global Strategy and the Organization

By Anil K Gupta and Vijay Govindarajan

A STRATEGIC FRAMEWORK FOR GLOBAL DOMINANCE In the battle for global dominance, only those organizations that lead the ongoing globalization of their industries will succeed. That's why students need a strategic framework that they can apply in a global setting. In GLOBAL STRATEGY AND ORGANIZATION, awarding-winning scholars and teachers Anil L.


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Book Information

Publisher: Wiley
Publish Date: 04/25/2003
Pages: 224
ISBN-13: 9780471250296
ISBN-10: 0471250295
Language: English

Full Description

The twin forces of ideological change and technology revolution are making globalization one of the most important strategic and organizational issues facing companies today. With every passing day, it is becoming more obvious that managers must view every industry as a global industry and every business as a knowledge business. As worldwide presence becomes a strategic imperative rather than a discretionary choice, an increasing number of companies must confront the essential question: How do we engineer and exploit the ongoing globalization of our industry? Anil K. Gupta and Vijay Govindarajan's Global Strategy and Organization is designed to help students and managers learn how to address this important question.

The book focuses on the four tasks that are essential for any company to emerge and stay as a global leader in its industry:

  • Identify market opportunities worldwide and pursue those opportunities by establishing the necessary presence in all key markets
  • Convert global presence into global competitive advantage
  • Cultivate a global mindset in order to recognize and exploit good ideas wherever they arise
  • Strive to reinvent the rules of the global game

About the Author

Anil K. Gupta is the Ralph J. Tyser Professor of Strategy and Organization and a Distinguished Scholar Teacher at the Smith School of Business, The University of Maryland at College Park. He has served as a visiting faculty at Stanford University and Dartmouth College. A two-time winner of the Krowe Award for Excellence in Teaching from the University of Maryland.

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