Growing a Business: Strategies for Leaders & Entrepreneurs

Growing a Business: Strategies for Leaders & Entrepreneurs

By Rupert Merson and The Economist

"The Economist in association with Profile Books Ltd. and PublicAffairs"--Title page verso.

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Book Information

Publisher: Economist
Publish Date: 03/01/2016
Pages: 288
ISBN-13: 9781610396783
ISBN-10: 1610396782
Language: English

Full Description

Growth is a clear goal for ambitious entrepreneurs and leaders. It's often a short hand for business - and wider economic - success. But it's not without its pitfalls and challenges, and planning for, and managing, a growing business needs careful thought. Take, for example, the start-up facing for the first time the need to balance flexibility with more structure. Or a larger business tackling a range of divisions evolving at different speeds. Or an inspirational owner-founder confronting the need to step back and let other take the business forward. These are the kinds of challenges that Growing a Business tackles head-on. Drawing on a wide range of models and research and using case studies from across the business world, it offers practical advice and guidance on a whole range of topics, including: the different types and stages of growth;
predicting the problems presented by growth;
identifying growth triggers and barriers;
the implications of growth: financially, culturally and for the people involved in the business. Growing a Business is required reading for owners and managers looking to understand a foster growth in their businesses.

About the Authors

Rupert Merson is Adjunct Associate Professor of Strategy and Entrepreneurship at the London Business School, where he teaches a range of courses around entrepreneurship and business development.

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Oliver Morton has written about space for decades in publications ranging for the Economist to Nature to Prospect to the New Yorker. Asteroid 10716 olivermorton is named after him.

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