High-Tech, High-Touch Customer Service: Inspire Timeless Loyalty in the Demanding New World of Socia

High-Tech, High-Touch Customer Service: Inspire Timeless Loyalty in the Demanding New World of Social Commerce

By Micah Solomon

Old-fashioned customer service, fully retooled for today's blistering pace and digitally connected reality, is what you need to build the kind of loyal customer base that allows you to survive--and thrive. And High-Tech, High-Touch Customer Service spells out surefire strategies for success in a clear, entertaining, and practical way.

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Book Information

Publisher: Amacom
Publish Date: 05/23/2012
Pages: 208
ISBN-13: 9780814417904
ISBN-10: 0814417906
Language: English

What We're Saying

May 08, 2012

Micah Solomon follows up his book Exceptional Service, Exceptional Profit, a book he co-authored with Leonardo Inghilleri, with a new book written just by him, titled, High-tech, High-touch Customer Service. Taking some of the core values of good service and applying them to the increasing level of technology that's involved in our interactions, Solomon tells stories and shares insights about best practices in this constantly changing, yet fundamentally human business landscape we exist in. I sent Micah a few questions after reading the book, and his answers are below. READ FULL DESCRIPTION

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STEVE WOZNIAK, Apple co-founder: "Micah Solomon conveys an up-to-the minute and deeply practical take on customer service, business success, and the twin importance of people and technology."

SETH GODIN: "It's hard to imagine an organization with front line employees that won't benefit from the ideas in this book."

"Clearly the best book on customer service management written in the last decade." Professor Frank Allen Philpot, George Mason University School of Management

HONORS RECEIVED -SETH GODIN's "Must-Read Reading List,"Late Spring 2012 -CIO Magazine: "Must-read, Summer 2012" -Readitfor.me: "The 8 new business books you need to read NOW"

In an age of social media, smartphones, self-service, and six-second attention spans, High-Tech, High-Touch Customer Service throws your business a lifeline. Today's customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment--lashing out at those that don't. Take heart: Old-fashioned customer service, fully retooled for today's blistering pace and digitally connected reality, is what you need to build the kind loyal customer base that allows you to survive--and thrive. And High-Tech, High-Touch Customer Service spells out surefire strategies for success in a clear, entertaining, and practical way. Discover: * Six major customer trends and what they mean for your business * Eight unbreakable rules for social media customer service * How to effectively address online complainers and saboteurs on Yelp, Twitter, TripAdvisor, and other forums for user generated content * The rising power of self-service--and how to design it properly * How to build a company culture that breeds stellar customer service ?

High-Tech, High-Touch Customer Service reveals inside secrets of wildly successful customer service initiatives, from Internet startups to venerable brands, and shows how companies of every stripe can turn casual customers into fervent supporters who will spread the word far and wide--online and off.

About the Author

Micah Solomon is one of the world's leading authorities on customer service, company culture, and the customer experience. He's a bestselling author, customer service consultant, and popular keynote speaker. Additionally, he's a frequent contributor to Forbes and has been featured in The Washington Post, The New York Times, Harvard Business Review, as well as on ABC and CBS.

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