Honor Thy Label: Dr. Bronner's Unconventional Journey to a Clean, Green, and Ethical Supply Chain

Gero Leson

"A compelling story about the kind of moral, life-giving decisions that businesses can make to do good while doing well. "--Mark Bittman, author of Animal, Vegetable, Junk What's in a label. For Dr. Bronner's, more than ingredients or intentions--it spells out an ethical commitment to fairness and sustainable growth, uniting consumers and companies worldwide.

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Book Information

Publisher: Portfolio
Publish Date: 03/09/2021
Pages: 352
ISBN-13: 9780593087411
ISBN-10: 0593087410
Language: English

What We're Saying

December 02, 2021

Porchlight's Creative & Social Media Manager, Gabbi Cisneros, explains our picks for the best Innovation & Creativity books of 2021. READ FULL DESCRIPTION

November 18, 2021

"The authors who make up this year’s Porchlight Business Book of the Year Awards longlist gift us with a feast of new ideas to explore and, even more valuable, a renewed sense of possibility.” READ FULL DESCRIPTION

Full Description

"A compelling story about the kind of moral, life-giving decisions that businesses can make to do good while doing well."--Mark Bittman, author of Animal, Vegetable, Junk What's in a label? For Dr. Bronner's, more than ingredients or intentions--it spells out an ethical commitment to fairness and sustainable growth, uniting consumers and companies worldwide. Dr. Bronner's Magic Soaps are renowned for their dense product labels ("All-One!") and the curious tingling of peppermint. But how did this unusual natural soap transform the small print into soaring sales--inspiring customer loyalty not just with lather, but with good clean business? In Honor Thy Label, Dr. Bronner's head of Special Operations, Gero Leson, reveals the inside story of how a little-known family-run soap company grew from countercultural roots to create a revolutionary fair trade and organic supply chain from the ground up--and rode the waves of popular demand without losing sight of the process. Through stories of harrowing setbacks and hard-won triumphs in projects that spanned the globe, in Sri Lanka, Ghana, India, and beyond, Leson demystifies the process of building and scaling ethical production. And he proves that if done right, the results ripple outward to benefit customers, communities, and the environment we share. Told with spirit and conviction, Honor Thy Label invites socially conscious entrepreneurs and shoppers on a journey to break the boundaries of production with the pioneers of socially just business--spreading Dr. Bronner's radical vision of simple ingredients with cosmic impact.

About the Author

Dr. Gero Leson is the vice president of Special Operations at Dr. Bronner's, the top-selling natural brand of soaps in North America. After joining the company in 2005, he helped its transition to sourcing all major ingredients directly from certified fair trade and organic projects, built from scratch, supplied by small-scale farms.

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