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How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion

David McRaney

A brain-bending investigation of why some people never change their minds--and others do in an instant--by the bestselling author of You Are Not So Smart

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Book Information

Publisher: Portfolio
Publish Date: 06/21/2022
Pages: 352
ISBN-13: 9780593190296
ISBN-10: 0593190297
Language: English

What We're Saying

June 24, 2022

David McRaney's new book offers insights on how we can end the contentious debates dividing us and engage in more constructive conversations. READ FULL DESCRIPTION

November 17, 2022

“This terrific collection of books balances the innovative with the iterative, and champions doing the right things the right way to make our work and our future tangibly better, no matter the industry or the endeavor.” READ FULL DESCRIPTION

Full Description

A brain-bending investigation of why some people never change their minds--and others do in an instant--by the bestselling author of You Are Not So Smart What made a prominent conspiracy-theorist YouTuber finally see that 9/11 was not a hoax? How do voter opinions shift from neutral to resolute? Can widespread social change only take place when a generation dies out? From one of our greatest thinkers on reasoning, HOW MINDS CHANGE is a book about the science, and the experience, of transformation. When self-delusion expert and psychology nerd David McRaney began a book about how to change someone's mind in one conversation, he never expected to change his own. But then a diehard 9/11 Truther's conversion blew up his theories--inspiring him to ask not just how to persuade, but why we believe, from the eye of the beholder. Delving into the latest research of psychologists and neuroscientists, HOW MINDS CHANGE explores the limits of reasoning, the power of groupthink, and the effects of deep canvassing. Told with McRaney's trademark sense of humor, compassion, and scientific curiosity, it's an eye-opening journey among cult members, conspiracy theorists, and political activists, from Westboro Baptist Church picketers to LGBTQ campaigners in California--that ultimately challenges us to question our own motives and beliefs. In an age of dangerous conspiratorial thinking, can we rise to the occasion with empathy? An expansive, big-hearted journalistic narrative, HOW MINDS CHANGE reaches surprising and thought-provoking conclusions, to demonstrate the rare but transformative circumstances under which minds can change.

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