Hunch: Turn Your Everyday Insights Into the Next Big Thing

Bernadette Jiwa

Where will your next big idea come from. Analyzing hard data. A corporate brainstorming session. Customer focus groups. Or closer to home. Successful people don't wait for proof that their idea will work. They learn to trust their gut and go. In Hunch , international bestselling author and business adviser Bernadette Jiwa shows you how to harness the power of your intuition so you can recognize opportunities others miss and create the breakthrough idea the world is waiting for.

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Book Information

Publisher: Portfolio
Publish Date: 06/06/2017
Pages: 208
ISBN-13: 9780735214118
ISBN-10: 0735214115
Language: English

What We're Saying

November 29, 2017

These are the five books on Innovation & Creativity published in 2017 that we feel rise above the rest. READ FULL DESCRIPTION

June 13, 2017

Bernadette Jiwa's new book is a reminder that we shouldn't surrender our human faculty to the advance of big data. READ FULL DESCRIPTION

Full Description

Where will your next big idea come from?

Analyzing hard data? A corporate brainstorming session? Customer focus groups? Or closer to home?

Successful people don't wait for proof that their idea will work. They learn to trust their gut and go. In Hunch, international bestselling author and business adviser Bernadette Jiwa shows you how to harness the power of your intuition so you can recognize opportunities others miss and create the breakthrough idea the world is waiting for. She explores inspired hunches, from one that led to the launch of the breakout GoldieBlox brand to another that helped a doctor reduce infant mortality rates around the world. Filled with success stories, reflection exercises, and writing prompts, Hunch is the indispensable guide to embracing your unique potential and discovering your own winning ideas.

About the Author

Bernadette Jiwa is a recognized global authority on the role of story in business, innovation and marketing and the author of five best-selling books on marketing and brand storytelling. She advises, consults and speaks to entrepreneurs and business leaders who want to build meaningful brands.

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