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I Love You More Than My Dog: Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad

Jeanne Bliss

Many businesses have customers who admire them, but only an elite few have true advocates--fans who rave about them to anyone who will listen. After studying and working with dozens of beloved companies, Bliss has identified five key decisions that lead to customer devotion.

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Book Information

Publisher: Portfolio
Publish Date: 10/25/2011
Pages: 206
ISBN-13: 9781591844419
ISBN-10: 159184441X
Language: English

What We're Saying

December 14, 2009

Jack was asked—along with author and editor-at-large Bo Burlingham, Inc. 's Leigh Buchanan, columnist Joel Spolsky, and Zappos CEO Tony Hsieh—to recommend books for Inc. Magazine's list of The Best Books for Business Owners of 2009. READ FULL DESCRIPTION

November 06, 2009

Being the publisher of The 100 Best Business Books of All Time, we're obviously fond of the folks at Portfolio. Beyond the personal connection, though, we feel they have consistently put out some of most intriguing books in the business genre over the past decade, and continue to do so. The list below contains the titles coming out of that publishing house in hardcover before year end. READ FULL DESCRIPTION

February 14, 2012

Big-Hearted Business Books

By Sally Haldorson

In Gary Hamel's new book, What Matters Now (which we are giving away this week on inBubbleWrap! ), he encourages leaders to define a mission that "embodies the values of trust, generosity, and forebearance" no matter how "radical and weird" it seems. But he even goes further and suggests you bring love into the equation. READ FULL DESCRIPTION

December 15, 2009

The 800-CEO-READ Business Book of the Year Too Big to Fail: The Inside Story of How Wall Street and Washington Fought to Save the Financial System—And Themselves by Andrew Ross Sorkin, Viking Books, 624 pages, $32. 95 Even though Too Big to Fail was written during the same year the financial collapse occurred, Andrew Ross Sorkin has written what we predict will be the definitive book on the subject. Sorkin not only tells a gripping “perfect storm” story—reporting the gory details as our 401k’s disappeared and our financial system became nationalized—but he humanizes the players as well, resulting in an imminently readable, albeit lengthy, book. READ FULL DESCRIPTION

October 27, 2009

I Love You More Than My Dog: Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad by Jeanne Bliss, Portfolio, 224 Pages, $22. 95, Hardcover, October 2009, ISBN 9781591842958 When Todd and I decided to write our book, I knew the title of the book would be critical. I was right, but the title I wanted for our book was totally wrong and I’m glad we didn’t use it. READ FULL DESCRIPTION

Full Description

Hundreds of businesses have customers who admire them, but only an elite few have true advocates passionate, loyal, vocal fans who rave about them to anyone who will listen.
Jeanne Bliss, who served as a senior customer executive at five major companies, says there's no shortcut to becoming beloved you can't hire a fancy marketing firm to get there. You earn it by how you decide to run your business as Wegman's and Harley-Davidson have for decades and as relatively new companies like Zipcar and Zappos are doing right now.
After studying and working with dozens of beloved companies, Bliss has identified five key decisions that lead to customer devotion:
Decide to believe
Decide with clarity of purpose
Decide to be real
Decide to be there
Decide to say sorry
Her examples and advice will help readers sustain growth and profit even in a tough economy.

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