If Then: How the Simulmatics Corporation Invented the Future
From the best-selling author of These Truths , an "exhilarating" ( New York Times Book Review ) account of the Cold War origins of our data-mad era.
| Quantity | Price | Discount |
|---|---|---|
| List Price | $17.95 | |
| 1 - 24 | $15.26 | 15% |
| 25 - 99 | $12.57 | 30% |
| 100 - 499 | $11.67 | 35% |
| 500 + | $11.31 | 37% |
Non-returnable discount pricing
$17.95
Book Information
| Publisher: | Liveright Publishing Corporation |
|---|---|
| Publish Date: | 09/14/2021 |
| Pages: | 432 |
| ISBN-13: | 9781324091127 |
| ISBN-10: | 1324091126 |
| Language: | English |
Full Description
The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Amazon, and Cambridge Analytica. Although Silicon Valley likes to imagine that it has no past, the scientists of Simulmatics are almost undoubtedly the long-dead ancestors of Mark Zuckerberg and Elon Musk--or so argues Jill Lepore, distinguished Harvard historian and New Yorker staff writer, in this "hilarious, scathing, and sobering" (David Runciman) account of the origins of predictive analytics and behavioral data science.
