Instagram for Business for Dummies

Instagram for Business for Dummies

By Jenn Herman, Eric Butow, and Corey Walker

Install the app and set up your business profile Grow your audience and track your progress with analytics Boost your brand with Stories and live video Leverage the power of Instagram Instagram is a vital tool for creating visual narratives about what makes your business and your products different from everything else that's out there.

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Book Information

Publisher: For Dummies
Publish Date: 01/11/2018
Pages: 320
ISBN-13: 9781119439813
ISBN-10: 1119439817
Language: English

Full Description

Leverage the power of Instagram to promote your brand

Instagram is the photo- and video-sharing app used by millions across the globe. More than just a social platform for users to share their experiences with family and friends, it's become a vital tool for business owners and marketers to create visual narratives about what makes them, and their products, different from everything else that's out there.

Instagram For Business For Dummies shows you how to use the app to connect with your audience in a meaningful way as you showcase your products and offer a unique insider's view of your brand. Perfect for Instagram newbies or those who want to spruce up an existing account, this book helps you set up a powerful business profile, compose successful posts, and tell your story to the world.

  • Install the app, set up your account, and track analytics
  • Upload your photos and videos, and expand your reach with hashtags
  • Use Instagram Stories and live video
  • Create paid ads to reach your target audience

Instagram For Business For Dummies will help you learn to use Instagram to connect with users in a fresh and relevant way--and instantly get ahead of the competition.

About the Authors

Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. Eric Butow is the owner of Butow Communications Group and the author of 30+ tech and computing books.

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Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. Eric Butow is the owner of Butow Communications Group and the author of 30+ tech and computing books.

Learn More


Jenn Herman, a social media consultant and world-renowned Instagram expert, pens a top-rated social media blog, Jenn's Trends.

Corey Walker offers social media strategy, content, ad management, and analytics focused on Instagram and Facebook.

Eric Butow provides website design, online marketing, and technical documentation services to businesses.

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