Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age

Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age

By Mark Schaefer

Built on extensive research, KNOWN is the first book of its kind to provide a plan to create and activate your personal brand in the world today. Follow this four-step process to create a profound and actionable digital presence to help you achieve your personal and professional goals. It's your turn to become known.

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Book Information

Publisher: Schaefer Marketing Solutions
Publish Date: 02/07/2017
Pages: 256
ISBN-13: 9780692816066
ISBN-10: 0692816062
Language: English

Full Description

Where do you want to go next in your life?

Do you want be positioned to get a better job, acquire more customers, or attract more donations for your charity? Do you want to be regarded as an authority in a way that could lead to a book project or speaking career?

Today, the influence that provides an edge in our world is determined by how well you're known. Being known is not the same as being famous. It's not about having millions of fans and red carpet appearances. Becoming known is about approaching your digital life with an intent that establishes the authority, reputation, and audience to achieve your goals.

Known is the first book of its kind to teach you, step by step, how the most successful people focus their efforts, create a plan, and activate their personal brand in a measurable way.

Mark W. Schaefer, college educator, consultant, and best-selling author of six books including The Tao of Twitter and The Content Code, has delivered a practical handbook for achieving extraordinary personal power in the digital age.

About the Author

Mark Schaefer is the director of Schaefer Marketing Solutions, and has 28 years of global sales and marketing experience and advanced degrees in business and applied behavioral sciences.

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