Leadership in the Era of Economic Uncertainty: Managing in a Downturn

Leadership in the Era of Economic Uncertainty: Managing in a Downturn

By Ram Charan

Internationally renowned business consultant and bestselling author Charan presents a road map for what every executive and manager needs to know to meet the challenges and survive in a difficult economic environment.


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Book Information

Publisher: McGraw-Hill Companies
Publish Date: 01/12/2009
Pages: 160
ISBN-13: 9780071626163
ISBN-10: 0071626166
Language: English

What We're Saying

July 29, 2009

We know summer is already starting to wane, but we haven't linked to Business Week's recommending reading for the season. Having recommended quite of few of these, we think this is a great list. Rubies in the Orchard by Lynda Resnick with Francis Wilkinson Reality Check: The Irreverent Guide to Outsmarting, Outmanaging and Outmarketing Your Competition by Guy Kawasaki Outliers: The Story of Success by Malcolm Gladwell Leadership in the Era of Economic Uncertainty: Managing in a Downturn by Ram Charan The First Tycoon: The Epic Life of Cornelius Vanderbilt by T. READ FULL DESCRIPTION

Full Description

"There is no better person than Ram Charan to provideadvice on managing in a downturn."
-Larry Bossidy, former Chairman & CEO Honeywell International Inc.

"This is all classic guru writing, stressing the extremity of the situation. But from Charan - who has already brought us bestsellers such as Execution and What the CEO Wants You to Know - it seems plausible. His forte is bold advice, delivered with convincing rhetoric. And he has completed his new text just at the right time."
--Financial Times

As a business leader today, you face anunprecedented challenge: the worldwideeconomic downturn. Cash and credit aredwindling, sales forecasts are dismal, andmorale is sinking. This is not a time to reflect.It is a time to act, decide, and energize yourpeople--with urgency.

This is your moment. Are you up to the task?

In Leadership in the Era of EconomicUncertainty, Ram Charan helps you steeryour business through the minefield ofcontracting markets, cash shortages, andongoing uncertainty. No matter what yourleadership role, Charan's insight will helpensure that your business emerges leaner, stronger, and well in front of the competition.

"We will not know when we have turned thecorner, and we cannot envision the shapeand scope of the world that will emerge,"Charan writes. "What we can be sure of isthat this is a time of tumultuous change, andwith change come both danger and opportunity."

In this concise and highly accessibleguide, the author provides practical actionsyou can execute immediately to

  • Protect cash flow vigilantly, even daily, and use cash more efficiently
  • Use ground intelligence to survive thestorm and position your businessto thrive in the aftermath
  • Develop a better understandingof your customers
  • Reevaluate your pricing strategy andcapital expenditures
  • Use cost cutting strategically

Using examples and case studies, Leadershipin the Era of Economic Uncertainty illustrateshow leaders at DuPont, Hanesbrands, Wipro, and other companies used Charan'stechniques to get results.

The chaos of global economic meltdown hasimposed an urgency you have never beforeexperienced. It's a scary thing, but it can alsobe exciting--if you're prepared.

About the Author

A. G. LAFLEY is the chairman and CEO of P&G, which is consistently recognized as one of the most admired companies in the world and a great developer of business leaders. A.G. was named CEO of the year in 2006 by Chief Executive magazine and serves on the boards of GE and Dell. Hi

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