The Likeability Trap: How to Break Free and Own Your Worth

Alicia Menendez

Women are perceived as either strong and cold or weak and warm. An award-winning journalist and cohost of PBS's Amanpour and Company examines likability and empowers readers to reject an outdated image of leadership instead of reinventing themselves.

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Book Information

Publisher: HarperBusiness
Publish Date: 11/05/2019
Pages: 320
ISBN-13: 9780062838766
ISBN-10: 0062838768
Language: English

What We're Saying

November 08, 2019

"Women are perceived as either strong and cold or weak and warm. An award-winning journalist and cohost of PBS’s Amanpour and Company examines likeability and empowers readers to reject an outdated image of leadership instead of reinventing themselves." READ FULL DESCRIPTION

Full Description

Women are perceived as either strong and cold or weak and warm. An award-winning journalist and cohost of PBS's Amanpour and Company examines likability and empowers readers to reject an outdated image of leadership instead of reinventing themselves.

Research shows that the more women succeed, the less likable they become. The minefield is doubly loaded when likability intersects with race, ethnicity, sexual orientation, and parental status. Relying on extensive research and interviews, and carefully examined personal experience, The Likeability Trap delivers an essential examination of the pressure put on women to be amiable at work, home, and in the public sphere.

Rather than advising readers to make themselves likeable, Menendez empowers them to examine how they perceive themselves and others, and breaks down how the subjective nature of likability is riddled with cultural biases and how our demands for it hinder everyone's progress and power.

Written from the perspective of a minority female Millennial, The Likeability Trap proposes surprising, actionable solutions for moving through these cultural patterns holding us back. Ultimately inspiring us to value unique talents and styles instead of muting them, and to remember that even when we are held back for appearing unlikeable, we aren't broken by it.

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