Losing My Virginity: How I've Survived, Had Fun, and Made a Fortune Doing Business My Way
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What We're Saying
Annie Marie Knott, visiting professor at Washington University, provided the recommended reading in yesterday's Wall Street Journal. The special section was on small business and Knott believes in reading entrepreneurial biographies. She says, "certain biographies can not only help readers get a sense of which business theories work, but also help them develop their own theories about how to find success. READ FULL DESCRIPTION
Hardy Green at BusinessWeek has a quick piece on their website about big names with business books in the fall. Call Me Ted by Ted Turner was the splash at BEA in June, which included a party hosted by Larry King. Richard Branson follows Losing My Virginity and Screw It, Let's Do It with Business Stripped Bare. READ FULL DESCRIPTION
The Wall Street Journal yesterday had a major feature titled "New Breed of Business Gurus Rises. " The article provides a ranking of the thought leaders in business today. The ranking system is based on the 2003 book What's the Big Idea? READ FULL DESCRIPTION
In our The 100 Best Business Books of All Time, we included a chapter of recommended biographies. Jack has always championed the form as a valid way to learn valuable business lessons, not just as good entertainment. In the opening of the chapter, we explained: How did they do it? READ FULL DESCRIPTION
That's the philosophy that has allowed Richard Branson, in slightly more than twenty-five years, to spawn so many successful ventures. From the airline business (Virgin Atlantic Airways), to music (Virgin Records and V2), to cola (Virgin Cola), to retail (Virgin Megastores), and nearly a hundred others, ranging from financial services to bridal wear, Branson has a track record second to none.
Losing My Virginity is the unusual, frequently outrageous autobiography of one of the great business geniuses of our time. When Richard Branson started his first business, he and his friends decided that "since we're complete virgins at business, let's call it just that: Virgin." Since then, Branson has written his own "rules" for success, creating a group of companies with a global presence, but no central headquarters, no management hierarchy, and minimal bureaucracy.
Many of Richard Branson's companies--airlines, retailing, and cola are good examples--were started in the face of entrenched competition. The experts said, "Don't do it." But Branson found golden opportunities in markets in which customers have been ripped off or underserved, where confusion reigns, and the competition is complacent.
And in this stressed-out, overworked age, Richard Branson gives us a new model: a dynamic, hardworking, successful entrepreneur who lives life to the fullest. Family, friends, fun, and adventure are equally important as business in Branson's life. Losing My Virginity is a portrait of a productive, sane, balanced life, filled with rich and colorful stories:
Crash-landing his hot-air balloon in the Algerian desert, yet remaining determined to have another go at being the first to circle the globe
Signing the Sex Pistols, Janet Jackson, the Rolling Stones, Boy George, and Phil Collins
Fighting back when British Airways took on Virgin Atlantic and successfully suing this pillar of the British business establishment
Swimming two miles to safety during a violent storm off the coast of Mexico
Selling Virgin Records to save Virgin Atlantic
Staging a rescue flight into Baghdad before the start of the Gulf War . . .
And much more. Losing My Virginity is the ultimate tale of personal and business survival from a man who combines the business prowess of Bill Gates and the promotional instincts of P. T. Barnum.
Also available in the UK from Virgin Publishing, and in Canada from General Publishing,
"From the Hardcover edition."