The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Business Relationships

Susan McPherson

"Not simply a tactical guide to connection, but a heartfelt manifesto about why it matters."
--Seth Godin, Author This is Marketing

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Book Information

Publisher: McGraw-Hill Education
Publish Date: 03/23/2021
Pages: 224
ISBN-13: 9781260469882
ISBN-10: 1260469883
Language: English

What We're Saying

March 29, 2021

A communications consultant and popular speaker takes on tech-driven, transactional networking—and tells readers how to reclaim the human connections that help them truly thrive, professionally and personally. READ FULL DESCRIPTION

Full Description

Uncover a new way to network and build relationships that last

Networking is often considered a necessary evil for all working professionals. With social media platforms like Linkedin, Twitter, Instagram, and Facebook at our disposal, reaching potential investors or employers is much easier. Yet, these connections often feel transactional, agenda-driven, and dehumanizing, leaving professionals feeling burnt out and stressed out.

Instead, we should connect on a human level and build authentic relationships beyond securing a new job or a new investor for your next big idea. To build real and meaningful networking contacts, we need to go back to basics, remembering that technology is a tool and not a means and end. We need to tap into our humanity and learn to be more intentional and authentic.

As a "serial connector" and communications expert, Susan McPherson has a lifetime of experience building genuine connections in and out of work. Her methodology is broken down into three simple steps

  • 1. Gather: Instead of waiting for the perfect networking opportunity to come to you, think outside the box and create your own opportunity. Host your own dinner party, join a local meet-up group, or volunteer at your neighborhood food pantry. Anyone from your local barista to a fellow parent at your daughter's elementary school can lead to another connection that you just might need.

     

  • 2. Ask: Instead of leading with our own rehearsed elevator pitches asking for help, ask to help, opening the door to share resources, experience, contacts, and perspectives that add diversity to your own vision.

     

  • 3. Do: Turn new connections into meaningful relationships by taking these newly formed relationships deeper. Follow through on the promises you made, keep in touch, and learn to move past small talk by embracing your vulnerability and having conversations that matter.
Woven together with helpful tips and useful advice on making the most out of every step, the book draws on the real-life success stories of friends, and clients, as well as McPherson's own experience as a renowned "serial connector." Filled with humor, humility, and wisdom, The Lost Art of Connecting is the handbook we all need to foster personal and professional relationships that blur the lines between work and play--and enrich our lives in every way.

 

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