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Magic Words: The Science and Secrets Behind Seven Words That Motivate, Engage, and Influence

Tim David

Years of experience as a magician taught Tim David that real magic is all about words, and the way they influence the minds of the audience. What sets a professional magician apart from an amateur are people skills like communication, influence, and engagement--skills that are also effective in the workplace.

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Book Information

Publisher: Prentice Hall Press.
Publish Date: 12/02/2014
Pages: 160
ISBN-13: 9780735205390
ISBN-10: 0735205396
Language: English

Full Description

Years of experience as a magician taught Tim David that real magic is all about words, and the way they influence the minds of the audience. What sets a professional magician apart from an amateur are people skills like communication, influence, and engagement--skills that are also effective in the workplace. By applying seven "magic" words in a business setting, David offers tools for effective and persuasive communication. You will learn:
  • The secret word that Harvard psychologists discovered is the key to unlocking human motivation
  • How one very special word (spoken only inside your mind) mysteriously has a profound positive impact on those around you
  • The number one mistake that managers make during 1-on-1's, and the one simple word that can fix it all
  • What Dale Carnegie dubs "the sweetest sound in any language"
  • How one tiny word can instantly change someone's mind for the better
  • The single word that an in-depth study of thousands of hours of call center recordings revealed as the quickest way to reduce differences and calm people down
  • How the infamous "But Eraser" works and why so many people mess it up
  • The REAL magic behind the word "thanks"


The seven words:
Magic Word #1 - Because
Magic Word #2 - "Name"
Magic Word #3 - If
Magic Word #4 - But
Magic Word #5 - Absolutely
Magic Word #6 - Thanks
Magic Word #7 - Help

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