Magic Words: The Science and Secrets Behind Seven Words That Motivate, Engage, and Influence

Tim David

Years of experience as a magician taught Tim David that real magic is all about words, and the way they influence the minds of the audience. What sets a professional magician apart from an amateur are people skills like communication, influence, and engagement--skills that are also effective in the workplace.

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Book Information

Publisher: Prentice Hall Press
Publish Date: 12/02/2014
Pages: 160
ISBN-13: 9780735205390
ISBN-10: 0735205396
Language: English

Full Description

Years of experience as a magician taught Tim David that real magic is all about words, and the way they influence the minds of the audience. What sets a professional magician apart from an amateur are people skills like communication, influence, and engagement--skills that are also effective in the workplace. By applying seven "magic" words in a business setting, David offers tools for effective and persuasive communication. You will learn:
  • The secret word that Harvard psychologists discovered is the key to unlocking human motivation
  • How one very special word (spoken only inside your mind) mysteriously has a profound positive impact on those around you
  • The number one mistake that managers make during 1-on-1's, and the one simple word that can fix it all
  • What Dale Carnegie dubs "the sweetest sound in any language"
  • How one tiny word can instantly change someone's mind for the better
  • The single word that an in-depth study of thousands of hours of call center recordings revealed as the quickest way to reduce differences and calm people down
  • How the infamous "But Eraser" works and why so many people mess it up
  • The REAL magic behind the word "thanks"


The seven words:
Magic Word #1 - Because
Magic Word #2 - Name
Magic Word #3 - If
Magic Word #4 - But
Magic Word #5 - Absolutely
Magic Word #6 - Thanks
Magic Word #7 - Help

About Tim David

Tim David was a professional magician for eight years, giving more than 300 live performances per year. He continues to practice and teach magic and in 2010 he was named the "Top Mentalist in North America". His popular YouTube channel has received over 4 million views and his students hail from more than 70 countries around the world.

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