Making Numbers Count: The Art and Science of Communicating Numbers
|1 - 24||$19.20||20%|
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|Publisher:||Avid Reader Press / Simon & Schuster|
What We're Saying
As the books being submitted to our awards have evolved and expanded over the years, we decided it was time to evolve and expand for the name of the Marketing & Sales category. READ FULL DESCRIPTION
“This terrific collection of books balances the innovative with the iterative, and champions doing the right things the right way to make our work and our future tangibly better, no matter the industry or the endeavor.” READ FULL DESCRIPTION
A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data—from bestselling business author Chip Heath. READ FULL DESCRIPTION
-VIVIDNESS: get perspective on the size of a nucleus by imagining a bee in a cathedral, or a pea in a racetrack, which are easier to envision than "1/100,000th of the size of an atom."
-CONVERT TO A PROCESS: capitalize on our intuitive sense of time (5 gigabytes of music storage turns into "2 months of commutes, without repeating a song").
-EMOTIONAL MEASURING STICKS: frame the number in a way that people already care about ("that medical protocol would save twice as many women as curing breast cancer"). Whether you're interested in global problems like climate change, running a tech firm or a farm, or just explaining how many Cokes you'd have to drink if you burned calories like a hummingbird, this book will help math-lovers and math-haters alike translate the numbers that animate our world--allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society.