Making Numbers Count: The Art and Science of Communicating Numbers

Chip Heath, Karla Starr

A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data--from bestselling business author Chip Heath. How much bigger is a billion than a million. Well, a million seconds is twelve days. A billion seconds is. . . thirty-two years. Understanding numbers is essential--but humans aren't built to understand them.

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Book Information

Publisher: Avid Reader Press / Simon & Schuster
Publish Date: 01/11/2022
Pages: 208
ISBN-13: 9781982165444
ISBN-10: 1982165448
Language: English

What We're Saying

November 25, 2022

As the books being submitted to our awards have evolved and expanded over the years, we decided it was time to evolve and expand for the name of the Marketing & Sales category. READ FULL DESCRIPTION

November 17, 2022

“This terrific collection of books balances the innovative with the iterative, and champions doing the right things the right way to make our work and our future tangibly better, no matter the industry or the endeavor.” READ FULL DESCRIPTION

January 10, 2022

A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data—from bestselling business author Chip Heath. READ FULL DESCRIPTION

Full Description

A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data--from bestselling business author Chip Heath. How much bigger is a billion than a million? Well, a million seconds is twelve days. A billion seconds is...thirty-two years. Understanding numbers is essential--but humans aren't built to understand them. Until very recently, most languages had no words for numbers greater than five--anything from six to infinity was known as "lots." While the numbers in our world have gotten increasingly complex, our brains are stuck in the past. How can we translate millions and billions and milliseconds and nanometers into things we can comprehend and use? Author Chip Heath has excelled at teaching others about making ideas stick and here, in Making Numbers Count, he outlines specific principles that reveal how to translate a number into our brain's language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that people click in and say "Wow, now I get it!" You will learn principles such as: -SIMPLE PERSPECTIVE CUES: researchers at Microsoft found that adding one simple comparison sentence doubled how accurately users estimated statistics like population and area of countries.
-VIVIDNESS: get perspective on the size of a nucleus by imagining a bee in a cathedral, or a pea in a racetrack, which are easier to envision than "1/100,000th of the size of an atom."
-CONVERT TO A PROCESS: capitalize on our intuitive sense of time (5 gigabytes of music storage turns into "2 months of commutes, without repeating a song").
-EMOTIONAL MEASURING STICKS: frame the number in a way that people already care about ("that medical protocol would save twice as many women as curing breast cancer"). Whether you're interested in global problems like climate change, running a tech firm or a farm, or just explaining how many Cokes you'd have to drink if you burned calories like a hummingbird, this book will help math-lovers and math-haters alike translate the numbers that animate our world--allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society.

About the Authors

Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother Dan have written four New York Times bestselling books: Made to Stick, Switch, Decisive, and The Power of Moments. Their books have sold over three million copies worldwide and have been translated into thirty-three languages including Thai, Arabic, and Lithuanian.

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Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother Dan have written four New York Times bestselling books: Made to Stick, Switch, Decisive, and The Power of Moments. Their books have sold over three million copies worldwide and have been translated into thirty-three languages including Thai, Arabic, and Lithuanian.

Learn More

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