Marketing in the Age of Google, Revised and Updated: Your Online Strategy Is Your Business Strategy (Revised, Updated)
(Depends on publisher)
"A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox--who created Google's portal for site owners, Google Webmaster Central--explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes.
| Quantity | Price | Discount |
|---|---|---|
| List Price | $19.95 | |
| 1 - 24 | $16.96 | 15% |
| 25 - 99 | $13.97 | 30% |
| 100 - 249 | $13.57 | 32% |
| 250 - 499 | $12.97 | 35% |
| 500 + | $12.57 | 37% |
$19.95
Book Information
| Publisher: | Wiley |
|---|---|
| Publish Date: | 05/01/2012 |
| Pages: | 272 |
| ISBN-13: | 9781118231937 |
| ISBN-10: | 1118231937 |
| Language: | English |
Full Description
A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox--who created Google's portal for site owners, Google Webmaster Central--explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes.
- Updated statistics, tools, and recommendations
- Details about the latest changes from Google, Bing, and the overall search landscape
- Explanation and recommendations related to Google's substantial new search algorithm, know as "Panda"
- Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix
Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how.