Marketing Lessons from the Grateful Dead

Marketing Lessons from the Grateful Dead

By David Meerman Scott and Brian Halligan

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The Grateful Dead achieved their success through contrarian marketing--doing the exact opposite of what other bands at the time were doing. In the process they pioneered many social media and inbound marketing concepts that businesses across all industries use today.


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Book Information

Publisher: Wiley
Publish Date: 08/02/2010
Pages: 192
ISBN-13: 9780470900529
ISBN-10: 0470900520
Language: English

Full Description

The Grateful Dead-rock legends, marketing pioneers

The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today.

Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

About the Authors

David Meerman Scott (WebInkNow. com; Lexington, MA) is a marketing strategist, keynote speaker, seminar leader, and bestselling Wiley author. In his consulting work, David specializes in using online content to market and sell products and services to customers worldwide.

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Brian Halligan (; Cambridge, MA) is co-founder and CEO of HubSpot, Inc., an Internet marketing company dedicated to helping small businesses leverage the Internet to "get found" by qualified prospects and convert more of them into leads and customers. Hi

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