Marketing Metrics: The Manager's Guide to Measuring Marketing Performance (Revised)
Today's Definitive Guide to Marketing Metrics Choosing Them, Implementing Them, Applying Them New quantitative formulas, applications, and analytical techniques Best practices for measuring promos, ads, distribution, perception, market share, pricing, margins, portfolios, channels, dashboards, and more All-new chapter on leveraging today's rich online, email, and mobile metrics Expert guidance for clarifying what to measure, and testing reliability and validity Now extensively updated, this award-winning book will help you apply today's most effective metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI.
Quantity | Price | Discount |
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List Price | $54.99 |
Non-returnable discount pricing
$54.99
Book Information
Publisher: | Pearson FT Press |
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Publish Date: | 08/27/2015 |
Pages: | 464 |
ISBN-13: | 9780134085968 |
ISBN-10: | 0134085965 |
Language: | English |
Full Description
Today's Definitive Guide to Marketing Metrics Choosing Them, Implementing Them, Applying Them
- New quantitative formulas, applications, and analytical techniques
- Best practices for measuring promos, ads, distribution, perception, market share, pricing, margins, portfolios, channels, dashboards, and more
- All-new chapter on leveraging today's rich online, email, and mobile metrics
- Expert guidance for clarifying what to measure, and testing reliability and validity