The Marketing Plan Handbook
The Marketing Plan Handbook can benefit managers in all types of organizations. For startups and companies considering bringing new products to the market, this book outlines a process for developing a marketing plan to launch a new offering. For established companies with existing portfolios of products, this book presents a structured approach to developing an action plan to manage their offerings and product lines.
| Quantity | Price | Discount |
|---|---|---|
| List Price | $29.95 |
Non-returnable discount pricing
$29.95
Book Information
| Publisher: | Cerebellum Press |
|---|---|
| Publish Date: | 11/01/2014 |
| Pages: | 188 |
| ISBN-13: | 9781936572397 |
| ISBN-10: | 1936572397 |
| Language: | English |
Full Description
The Marketing Plan Handbook can benefit managers in all types of organizations. For startups and companies considering bringing new products to the market, this book outlines a process for developing a marketing plan to launch a new offering. For established companies with existing portfolios of products, this book presents a structured approach to developing an action plan to manage their offerings and product lines. Whether you manage a small business seeking to formalize the plan-ning process, a startup seeking venture-capital financing, a fast-growth company considering an initial public offering, or a large multinational corporation, you can gain competitive advantage by translating the marketing planning process outlined in this book into a streamlined strategic document that informs your decisions and helps avoid costly missteps.
