Mastering the New Media Landscape: Embrace the Micromedia Mindset
The New Way to Get Noticed The giant brands that once dominated the media landscape--Oprah, the New York Times , NPR, CNN--have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more.
| Quantity | Price | Discount |
|---|---|---|
| List Price | $17.95 | |
| 1 - 24 | $15.26 | 15% |
| 25 - 99 | $11.13 | 38% |
| 100 - 249 | $10.77 | 40% |
| 250 - 499 | $10.41 | 42% |
| 500 + | $10.23 | 43% |
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$17.95
Book Information
| Publisher: | Berrett-Koehler Publishers |
|---|---|
| Publish Date: | 03/07/2016 |
| Pages: | 192 |
| ISBN-13: | 9781626565807 |
| ISBN-10: | 1626565805 |
| Language: | English |
Full Description
The New Way to Get Noticed
The giant brands that once dominated the media landscape--Oprah, the New York Times, NPR, CNN--have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media--earned, owned, and rented--and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.
The giant brands that once dominated the media landscape--Oprah, the New York Times, NPR, CNN--have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media--earned, owned, and rented--and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.