Media Relations in Property
| Quantity | Price | Discount |
|---|---|---|
| List Price | $56.95 |
$56.95
Book Information
| Publisher: | Estates Gazette |
|---|---|
| Publish Date: | 01/31/2006 |
| Pages: | 238 |
| ISBN-13: | 9780728204911 |
| ISBN-10: | 0728204916 |
| Language: | English |
Full Description
Media relations are a vital tool for helping property companies build shareholder value through stronger brands, develop reputations that drive a flow of new work, and help sell and let properties faster and at a fraction of the cost of other marketing techniques, but such relationships need to be managed properly. This practical and comprehensive book - peppered with real case studies and observations from numerous people within the property industry - aims to demystify 'the black art of PR'. Some of the topics covered include:
- the strategic aims and benefits of good media relations
- promoting good media relations practice throughout your organization
- an overview of property opportunities across the UK media
- understanding journalists and what they want
- do's and don'ts of working with the media
- developing a media relations plan
- the costs of media relations programmes.
Written by an award winning property journalist and a marketing consultant with more than forty years experience between them, this book is a must read for all property professionals looking to make the most out of the media.
