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Moments of Truth (Revised)

Jan Carlzon

Traces the author's spectacular turnaround successes with three major corporations and spells out his trendsetting approach on meeting the demands of today's service economy.


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Book Information

Publisher: HarperBusiness
Publish Date: 02/14/1989
Pages: 160
ISBN-13: 9780060915803
ISBN-10: 0060915803
Language: English

What We're Saying

April 27, 2009

In this interview, Jan Carlzon, author of Moments of Truth, talks with Jack Covert about his experience running large companies, and the moments when he discovered pathways to success: connecting with customers and employees, and aiming for being 1% better than competition to build a long-term successful organization. This book is one of the books in Jack and Todd's book The 100 Best Business Books of All Time. [podcast]http://800ceoread. READ FULL DESCRIPTION

August 05, 2011

How Did They Do It?

By Sally Haldorson

In our The 100 Best Business Books of All Time, we included a chapter of recommended biographies. Jack has always championed the form as a valid way to learn valuable business lessons, not just as good entertainment. In the opening of the chapter, we explained: How did they do it? READ FULL DESCRIPTION

Full Description

The president and CEO of Scandinavia Airlines (SAS) shows how to adapt to the new customer-driven economy.

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