New Marketing: How to Win in the Digital Age

The New Marketing: How to Win in the Digital Age

By Cheryl Burgess and Mark Burgess

The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton , is the GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation.

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Book Information

Publisher: Sage Publications Ltd
Publish Date: 09/08/2020
Pages: 288
ISBN-13: 9781526490100
ISBN-10: 1526490102
Language: English

Full Description

In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results.

From the bestselling authors of The Social Employee, and LinkedIn Learning course authors, comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age.

The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation.

We can't predict the future. But our goal is to help make Masters/MBA students and marketing practitioners future-ready and successful.

About the Authors

Mark Burgess is co-founder and president of Blue Focus Marketing(R), a brand consultancy that builds brands from the inside out. He is co-author of the revolutionary bestseller, The Social Employee. Mark is a renowned global speaker and delivered a TED Talk on "The Rise of the Social Employee.

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Cheryl Burgess is co-founder and CEO of Blue Focus Marketing(R), a consulting firm that delivers future-ready marketing and training solutions to customer-centric organizations. She is the co-author of the pioneering and bestselling book, The Social Employee, which features in-depth success stories from IBM, AT&T, Cisco, Dell, Adobe, Southwest and Domo.

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