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No Ordinary Disruption: The Four Global Forces Breaking All the Trends

Richard Dobbs, James Manyika, Jonathan Woetzel

Our intuition on how the world works could well be wrong. We are surprised when new competitors burst on the scene, or businesses protected by large and deep moats find their defenses easily breached, or vast new markets are conjured from nothing.

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Book Information

Publisher: PublicAffairs
Publish Date: 05/11/2015
Pages: 288
ISBN-13: 9781610395793
ISBN-10: 1610395794
Language: English

What We're Saying

May 21, 2015

No Ordinary Disruption

By Dylan Schleicher

Our world is undergoing a dramatic transition due to four fundamental forces—any of which would rank among the greatest changes the global economy has ever seen. READ FULL DESCRIPTION

May 20, 2015

No Ordinary Disruption

By Dylan Schleicher

In No Ordinary Disruption, the directors of the McKinsey Global Institute guide us through the next two decades of a dramatically different future. READ FULL DESCRIPTION

June 01, 2015

Our business book bestsellers for the month of May, 2015 READ FULL DESCRIPTION

Full Description

Our intuition on how the world works could well be wrong. We are surprised when new competitors burst on the scene, or businesses protected by large and deep moats find their defenses easily breached, or vast new markets are conjured from nothing. Trend lines resemble saw-tooth mountain ridges. The world not only feels different. The data tell us it is different. Based on years of research by the directors of the McKinsey Global Institute, No Ordinary Disruption: The Four Forces Breaking all the Trends is a timely and important analysis of how we need to reset our intuition as a result of four forces colliding and transforming the global economy: the rise of emerging markets, the accelerating impact of technology on the natural forces of market competition, an aging world population, and accelerating flows of trade, capital and people. Our intuitions formed during a uniquely benign period for the world economy--often termed the Great Moderation. Asset prices were rising, cost of capital was falling, labour and resources were abundant, and generation after generation was growing up more prosperous than their parents. But the Great Moderation has gone. The cost of capital may rise. The price of everything from grain to steel may become more volatile. The world's labor force could shrink. Individuals, particularly those with low job skills, are at risk of growing up poorer than their parents. What sets No Ordinary Disruption apart is depth of analysis combined with lively writing informed by surprising, memorable insights that enable us to quickly grasp the disruptive forces at work. For evidence of the shift to emerging markets, consider the startling fact that, by 2025, a single regional city in China--Tianjin--will have a GDP equal to that of the Sweden, of that, in the decades ahead, half of the world's economic growth will come from 440 cities including Kumasi in Ghana or Santa Carina in Brazil that most executives today would be hard-pressed to locate on a map. What we are now seeing is no ordinary disruption but the new facts of business life-- facts that require executives and leaders at all levels to reset their operating assumptions and management intuition.

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