Online Marketplace Advantage: Sell More, Scale Faster, and Create a World-Class Digital Customer Exp

The Online Marketplace Advantage: Sell More, Scale Faster, and Create a World-Class Digital Customer Experience

By Philippe Corrot and Adrien Nussenbaum

"Traditional ecommerce business models are stagnating; online marketplaces grew at more than twice the rate of digital commerce overall in 2020. Only businesses that create online marketplaces that mirror the experience at Amazon, Alibaba, and other platforms can expect to grow significantly. The Online Marketplace Advantage breaks that monopoly on technology and gives B2B and B2C businesses the tools and know-how they need to create enterprise platforms and compete with the Amazon machine.

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Book Information

Publisher: Wiley
Publish Date: 03/21/2023
Pages: 224
ISBN-13: 9781119864745
ISBN-10: 1119864747
Language: English

Full Description

Revolutionize your business with the power of marketplaces

In today's digital-first economy, marketplaces are growing at twice the rate of overall eCommerce - and proving that traditional eCommerce is no longer enough. With The Online Marketplace Advantage: Sell More, Scale Faster, and Create a World-Class Digital Customer Experience, the duo behind more than 300 of the world's most successful marketplaces reveals the strategies every enterprise needs to take the lead.

Through dozens of case studies, real-word examples, and proprietary marketplace research you'll learn:

  • How to turn the marketplace model into your business' competitive advantage
  • The make-or-break decisions for launching an industry-leading enterprise marketplace fast
  • The best practices to achieve marketplace scale, and the most common pitfalls that separate the winners from the losers

With The Online Marketplace Advantage, discover the complete playbook you need to break through with a successful, scalable marketplace strategy that puts your business on a path to unprecedented growth - permanently.

About the Authors

Philippe Corrot is the co-founder and co-CEO of Mirakl, the industry's first and most advanced enterprise marketplace SaaS platform. A self-taught business leader, he is a three-time founder who launched his first company at the age of 20.

ADRIEN NUSSENBAUM is the co-founder and co-CEO of Mirakl.

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PHILIPPE CORROT is the co-founder and co-CEO of Mirakl, the industry's first and most advanced enterprise marketplace SaaS platform. A self-taught business leader, he is a three-time founder who launched his first company at the age of 20.

Adrien Nussenbaum is the co-founder and co-CEO of Mirakl.

Learn More

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