Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age

Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age

By David Aaker

Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fueled by digital.

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Book Information

Publisher: Morgan James Publishing
Publish Date: 04/07/2020
Pages: 204
ISBN-13: 9781642798906
ISBN-10: 1642798908
Language: English

Full Description

Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fueled by digital.

About the Author

David Aaker, recognized authority on branding, has written six books on brands and brand strategy and another twelve on related topics that together have sold well over one million copies.

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