Platinum Rule: Discover the Four Basic Business Personalities--And How They Can Lead to Success

The Platinum Rule: Discover the Four Basic Business Personalities--And How They Can Lead to Success

By Tony Alessandra and Michael J O'Connor

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In this entertaining and thought-provoking book, Tony Alessandra and Michael O'Connor argue that the "Golden Rule" is not always the best way to approach people. Rather, they propose the Platinum Rule: "Do unto others as "they'd" like done unto them". In other words, find out what makes people tick and go from there.

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Book Information

Publisher: Grand Central Publishing
Publish Date: 02/01/1998
Pages: 304
ISBN-13: 9780446673433
ISBN-10: 0446673439
Language: English

Full Description

In this entertaining and thought-provoking book, Tony Alessandra and Michael O'Connor argue that the "Golden Rule" is not always the best way to approach people. Rather, they propose the Platinum Rule: "Do unto others as "they'd" like done unto them". In other words, find out what makes people tick and go from there.

About the Author

Tony Alessandra has a streetwise, college-smart perspective on business, having realized success as a former graduate professor of marketing, Internet entrepreneur, business author, and keynote speaker.

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