Play Bigger How Pirates, Dreamers, and Innovators Create and Dominate Markets

Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

By Al Ramadan, Dave Peterson, and Christopher Lochhead

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn't about beating the competition at the old game. It's about inventing a whole new game--defining a new market category, developing it, and dominating it over time.

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Book Information

Publisher: Harper Business
Publish Date: 06/14/2016
Pages: 272
ISBN-13: 9780062407610
ISBN-10: 0062407619
Language: Eng

What We're Saying

November 02, 2016

The following five Leadership & Strategy books will help guide you, your company, and your people through growth, through evolution, through reinvention. Each of these books will act as a lantern to make the forest a little less dark, and the way forward a little more clear. READ FULL DESCRIPTION

November 01, 2016

If you're going to read 40 business books published in 2016, make them this 40—or, I suppose, choose from among them. READ FULL DESCRIPTION

Full Description

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.

Winning today isn't about beating the competition at the old game. It's about inventing a whole new game--defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose.

In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings"-- companies such as Amazon, Salesforce, Uber, and IKEA--that give us new ways of living, thinking or doing business, often solving problems we didn't know we had.

In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers' brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers.

Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator's Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself.

About the Authors

Al Ramadan is a co-founding partner of Play Bigger Advisors. Al co-founded Quokka Sports, which revolutionized the way people experience sport online.

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Dave Peterson is a co-founding partner of Play Bigger Advisors. Dave has been an entrepreneur, chief marketing officer, master of execution, and fixer of crappy marketing.

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Kevin Maney is a best-selling author and award-winning columnist for Newsweek. Kevin co-authored, with TIBCO CEO Vivek Ranadive, The Two-Second Advantage: How We Succeed by Anticipating the Future...Just Enough. It was a 2011 New York Times bestseller. Kevin also wrote the critically-praised biography, The Maverick and His Machine: Thomas Watson Sr. an

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