Pop-Up Pitch: The Two-Hour Creative Sprint to the Most Persuasive Presentation of Your Life

The Pop-Up Pitch: The Two-Hour Creative Sprint to the Most Persuasive Presentation of Your Life

By Dan Roam

"The Pop-Up Pitch is a radical new approach to help you create the perfect presentation, combining three key elements of persuasive storytelling-simple pictures, clear words, and powerful emotions-that together motivate audiences to pay attention, learn something new, and make effective decisions. The Pop-Up Pitch weaves together the latest insights on visual cognition, behavioral economics, and classic story structures in an easy-to-learn and inspiring storytelling algorithm.

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Book Information

Publisher: PublicAffairs
Publish Date: 11/09/2021
Pages: 208
ISBN-13: 9781541774513
ISBN-10: 1541774515
Language: English

Full Description

A fast and practical visual storytelling method that puts a powerful new toolkit into the hands of leaders, innovators, salespeople, teachers and anyone else who needs to quickly make an impact on increasingly distracted audiences. The Pop-Up Pitch is a radical new approach to help you create the perfect presentation, combining three key elements of persuasive storytelling-simple pictures, clear words, and powerful emotions-that together motivate audiences to pay attention, learn something new, and make effective decisions.
The Pop-Up Pitch weaves together the latest insights on visual cognition, behavioral economics, and classic story structures in an easy-to-learn and inspiring storytelling algorithm. In this new era of remote, work and online presenting, it delivers powerful and persuasive outcomes for time-limited professionals dealing with complex ideas, attention-deficit audiences, and the evolving challenges of modern meetings.

About the Author

Dan Roam is the author of four international bestsellers on clear thinking, visual storytelling, and persuasive communications, including The Back of the Napkin: Solving Problems and Selling Ideas with Pictures, Draw to Win, Blah Blah Blah: What to Do When Words Don't Work , and Show and Tell: How Everyone Can Make Extraordinary Presentations.

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