Pricing Strategy: Setting Price Levels, Managing Price Discounts, & Establishing Price Structures
Learn how to make pricing decisions that will maximize a firm's profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES. Written by recognized pricing thought leader and principal of a successful pricing firm, Tim J.
| Quantity | Price | Discount |
|---|---|---|
| List Price | $231.95 |
Non-returnable discount pricing
$231.95
Book Information
| Publisher: | Cengage Learning |
|---|---|
| Publish Date: | 01/18/2011 |
| Pages: | 344 |
| ISBN-13: | 9780538480888 |
| ISBN-10: | 0538480882 |
| Language: | English |
Full Description
Learn how to make pricing decisions that will maximize a firm's profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES. Written by recognized pricing thought leader and principal of a successful pricing firm, Tim J. Smith, this comprehensive book emphasizes the stakeholder's importance in making decisions, while highlighting key trade-offs to consider when choosing between opposing outcomes. In this book's balanced presentation of quantitative instruction and qualitative concepts, learn more about the influences that should guide your decision making.
