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Primed to Perform: How to Build the Highest Performing Cultures Through the Science of Total Motivation

Neel Doshi, Lindsay Mc

The revolutionary book that teaches you how to use the cutting edge of human psychology to build high performing workplace cultures.Too often, great cultures feel like magic. While most leaders believe culture is critical to success, few know how to build one, or sustain it over time.Wh

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Book Information

Publisher: HarperBusiness
Publish Date: 10/06/2015
Pages: 368
ISBN-13: 9780062373984
ISBN-10: 0062373986
Language: English

What We're Saying

November 03, 2015

These 40 books—five selections across eight distinct categories—make up the 800-CEO-READ Business Book Awards Longlist. READ FULL DESCRIPTION

October 06, 2015

Neel Doshi and Lindsay Mcgregor explain how "How Whole Foods Can Weather The Current Storm" by doing more of the same. READ FULL DESCRIPTION

November 25, 2015

Jennifer Santi has a book on the power of giving and finding happiness in it that is perfect for the season. READ FULL DESCRIPTION

October 08, 2015

Neel Doshi and Lindsay McGregor explain why play, purpose, and potential are the best drivers of motivation and performance, and how to build (and build upon) them in your organization. READ FULL DESCRIPTION

November 11, 2015

Our General Manager Sally takes a look at the Leadership & Management category of The 2015 800-CEO-READ Business Book Awards longlist. READ FULL DESCRIPTION

Full Description

The revolutionary book that teaches you how to use the cutting edge of human psychology to build high performing workplace cultures.

Too often, great cultures feel like magic. While most leaders believe culture is critical to success, few know how to build one, or sustain it over time.

What if you knew the science behind the magic--a science so predictive and powerful that you could transform your organization? What if you could use cutting edge psychology to unlock people's innate desire to innovate, experiment, and adapt? In Primed to Perform, Neel Doshi and Lindsay McGregor show you how to do just that. The result: higher sales, more loyal customers, and more passionate employees.

Primed to Perform explains the counter-intuitive science behind great cultures, building on over a century of academic thinking. It shares the simple, highly predictive new measurement tool--the Total Motivation (ToMo) Factor--that enables you to measure the strength of your culture, and track improvements over time. It explores the authors' original research into how Total Motivation leads to higher performance in iconic companies, from Apple to Starbucks to Southwest Airlines. Most importantly, it teaches you to build great cultures, using a systematic and sustainable approach.

High performing cultures cant be left to chance. Organizations must create systems that shape and maintain them. Whether you're a five-person team or a startup, a school, a nonprofit or a mega-institution, Primed to Perform shows you how.

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