Problem Hunting: The Tech Startup Textbook

Problem Hunting: The Tech Startup Textbook

By Brian Long

"In Problem Hunting: The Tech Startup Textbook, Brian Long offers a tactical approach to building a tech company based on his experience growing a multi-billion dollar software business and selling another business to Twitter for nine figures. This is a daily playbook that any budding entrepreneur will return to over and over again as a reference when building their business.

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Book Information

Publisher: Peakpoint Press
Publish Date: 10/03/2023
Pages: 288
ISBN-13: 9781510777965
ISBN-10: 1510777962
Language: English

Full Description

A unicorn founder gives step-by-step advice on everything from finding product-market fit to managing investors In Problem Hunting: The Tech Startup Textbook, Brian Long offers a tactical approach to building a tech company based on his experience growing a multi-billion dollar software business and selling another business to Twitter for nine figures. This is a daily playbook that any budding entrepreneur will return to over and over again as a reference when building their business. Problem Hunting is broken down into chapters giving simple, step-by-step advice for each stage and functional department needed to run a startup tech company:
  • Finding and testing product market fit
  • Creating and refining your product
  • Selling and marketing your new solution
  • Hiring your team and building your culture
  • Mobilizing financial, legal, and compliance functions
  • Pitching investors and securing funding

Built upon learning and anecdotes from a unicorn founder, Problem Hunting has everything prospective entrepreneurs and leaders need to start their business.

About the Author

Born in Coventry, the heart of the British motor industry, Brian Long comes from a family with a proud heritage in the automotive and aviation fields.

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