Purpose and Profit: How Business Can Lift Up the World

Purpose and Profit: How Business Can Lift Up the World

By George Serafeim

The roadmap and best practices to reap the enormous value that can emerge when your businesses prioritizes social and environmental goals---such as climate change, diversity and inclusion, and sustainability---right alongside the pursuit of profit.


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Book Information

Publisher: HarperCollins Leadership
Publish Date: 08/09/2022
Pages: 224
ISBN-13: 9781400230358
ISBN-10: 1400230357
Language: English

Full Description

Are purpose and profit in conflict, or can both be achieved simultaneously with the right mindset and tools?

What are the forces that are reshaping the relationship between the two? What can we all do to strengthen the relationship between purpose and profit as entrepreneurs, managers, employees, consumers, and investors? Backed by cutting-edge research, Purpose and Profit provides answers to these fundamental questions that are increasingly defining the business landscape all around the world. Distinguished Harvard Business School Professor George Serafeim takes readers on a research-driven journey to understand:

  • How and why environmental and social issues are becoming increasingly relevant for organizations worldwide;
  • The ways that companies can design and implement strategies that generate greater impact;
  • The six archetypes of value creation enabled by these new trends;
  • The role of investors in driving greater recognition of ESG issues; and
  • How we can all look at the choices we make and careers we pursue in a way that maximizes purpose and profit in our own lives.

About the Author

George Serafeim is the Charles M. Williams Professor of Business Administration at Harvard Business School. One of the youngest faculty members to receive tenure at Harvard Business School, he has presented his research in more than 60 countries around the world, including to world leaders in government and business at events such as the World Economic Forum at Davos, the Aspen Ideas Festival, White House conferences on business leadership, the Securities and Exchange Commission, and the European Commission.

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