The Purpose Revolution: How Leaders Create Engagement and Competitive Advantage in an Age of Social Good

More and more, employees, customers, and investors want their work and money to not only provide for their own material needs but to also help create a better world for all. Bestselling author John Izzo teams up with Jeff VanderWeilen to show leaders and companies how to transform their corporate culture so they can succeed in the midst of this Purpose Revolution. Discover the Purpose Advantage! Customers, employees, and investors are no longer satisfied with companies providing good products, good prospects, and good profits--they want them to do some social good, too. These "purpose-driven" companies do better on nearly every traditional metric: greater customer loyalty, higher retention, more innovation, and a healthier bottom line. But a nice mission statement and donations to charity won't make your company stand out. Using scores of real-world examples and practical exercises, John Izzo and Jeff Vanderwielen help leaders find a truly authentic purpose, one that is a natural fit for them and their organization. They describe concrete actions leaders can take to ensure that employees own it, customers and recruits connect with it, and every corporate action and activity reflects it.