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Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competit Ion

Guy Kawasaki

"Reality Check" is Kawasaki's irreverent all-in-one guide for starting and operating great organizations--ones that stand the test of time and ignore any passing fads in business theory. This indispensable volume collects, updates, and expands the best entries from his popular blog.

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Book Information

Publisher: Portfolio
Publish Date: 02/21/2011
Pages: 474
ISBN-13: 9781591843948
ISBN-10: 1591843944
Language: English

What We're Saying

October 30, 2008

A Time to Read

By 800-CEO-READ

The inherent purpose of any business book is to be useful to the reader. It is a genre of tools and solutions, with business practitioners, consultants, professors and journalists all adding to the stew of ideas and insight. Not many of us can sit down with Warren Buffet for the weekend, picking his brain on matters of business and life, but all of us can curl up on the couch with a copy of The Snowball by Alice Schroeder and have an intimate, 976 page conversation with the man. READ FULL DESCRIPTION

October 27, 2008

Authors in the Press

By 800-CEO-READ

Marci Alboher of The New York Times recently conducted a Q&A session with Guy Kawasaki via email. One exchange for you entrepreneurs: Q. What is your advice to entrepreneurs seeking funding or growth opportunities if the credit and capital markets continue on their current course? READ FULL DESCRIPTION

December 05, 2008

The books on our 2008 shortlist for the Industry Category are: Management Lessons from Mayo Clinic: Inside one of the World's Most Admired Service Organizations by Leonard L. Berry and Kent D. Seltman (McGraw Hill, June 2008) The Mayo brothers established and built "one of the world's most admired service organizations" with solid values and a practicality in operations that is truly clinical. READ FULL DESCRIPTION

December 05, 2008

The books on our 2008 shortlist for the HR & Organizational Development Category are: Reward Systems: Does Yours Measure Up? by Steve Kerr (Harvard Business Press, December 2008) Business Press is doing business book fans everywhere a great service by publishing the Memo to the CEO series, a set of easily accessible and well-researched books from experts on leadership issues. In Reward Systems, Steve Kerr points out the problems with most reward (or incentive) programs, distilling years of experience to present a three-step process for creating a simple yet effective rewards system that will improve both performance and motivation in your workplace. READ FULL DESCRIPTION

December 05, 2008

The books on our 2008 shortlist for the Biographies & Memoirs Category are: Inside Drucker's Brain by Jeffrey Krames (Portfolio, November 2008) Jeffrey Krames relates Drucker's stories like the talented writer he is, plopping the reader down in Drucker's life, practically sitting in his living room or the Italian restaurant where they went to lunch. This is the best way to learn, by hearing stories, which Peter Drucker told all his life. The Thief at the End of the World: Rubber Power, and the Seeds of Empire by Joe Jackson (Viking, March 2008) The fascinating story of Henry Wickham, who went to the jungle to find the seeds to the most valuable rubber--and pull off one of the greatest heists of all time--is told here with excitement, intrigue and homage to the wonders of science and industry. READ FULL DESCRIPTION

March 05, 2009

Portfolio publisher Adrian Zackheim posted a year in review from that house's perspective on Monday that stands out as a beacon of hope amidst all the publishing gloom of late. (As you all probably know, Portfolio is the publisher of The 100 Best. ) Adrian sums up 2008 as follows: Despite reduced store traffic through the year, Portfolio reported topline sales growth of 22% and gross margin growth of more than 50%. READ FULL DESCRIPTION

January 08, 2009

Guy Kawasaki's Art of the Start is one of The 100 Best Business Books of All Time (did we mention there's a book coming out), and his most recent book, Reality Check, was one of the best Entrepreneurship and Small Business books of last year. Basically, when Guy Kawasaki has something to say about business, you want to listen. And yesterday, Guy Kawasaki had something to say--about his Alltop. READ FULL DESCRIPTION

December 08, 2008

The books on our 2008 shortlist for the Personal Development Category are: Ask for It: How Women Can Use the Power of Negotiation to Get What They Really Want by Linda Babcock & Sara Laschever (Bantam, February 2008) In this sequel to Women Don't Ask, which shared surprising evidence that women are often unknowingly complicit in their lack of career opportunities because they do not ask for raises, bonuses and other advantages that men do, Babcock and Laschever offer a practical guide for improving your asking skills. Populated with personal stories and how-to advice, Ask for It will be useful to help you (any person of any gender) get what you want. Total Leadership: Be a Better Leader, Have a Richer Life by Stewart D. READ FULL DESCRIPTION

December 05, 2008

The books on our 2008 shortlist for the Entrepreneurship and Small Business Category are: Business Stripped Bare: Adventures of a Global Entrepreneur by Richard Branson (Virgin Books, Sept 2008) The selection here is simple: Branson is and continues to be the world's most recognized entrepreneur. Virgin Mobile USA reached one billion dollars in revenues faster than any company in history (Google and Amazon included). With over 300 companies under the Virgin umbrella, there are more than enough stories and lessons to share. READ FULL DESCRIPTION

November 05, 2008

Amazon's Best of 2008

By 800-CEO-READ

Amazon has posted its editors' picks for 2008. In the Business & Investing category, they chose: The Snowball: Warren Buffett and the Business of Life by Alice Schroeder, Bantam A Sense of Urgency by John P. Kotter, Harvard Business School Press (Jack Covert Selects) The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It by John Gerzema, Jossey-Bass The Momentum Effect: How to Ignite Exceptional Growth by J. READ FULL DESCRIPTION

July 29, 2009

We know summer is already starting to wane, but we haven't linked to Business Week's recommending reading for the season. Having recommended quite of few of these, we think this is a great list. Rubies in the Orchard by Lynda Resnick with Francis Wilkinson Reality Check: The Irreverent Guide to Outsmarting, Outmanaging and Outmarketing Your Competition by Guy Kawasaki Outliers: The Story of Success by Malcolm Gladwell Leadership in the Era of Economic Uncertainty: Managing in a Downturn by Ram Charan The First Tycoon: The Epic Life of Cornelius Vanderbilt by T. READ FULL DESCRIPTION

October 09, 2008

Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition by Guy Kawasaki, Portfolio, 496 pages, $29. 95, Hardcover, November 2008, ISBN 9781591842231 Guy Kawasaki gives entrepreneurs two options when they ask him about their ideas--"the truth or 'feel good' pablum. " Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition offers no such choice. READ FULL DESCRIPTION

Full Description

"Don't even think about trying to launch a startup without reading Guy Kawasaki's Reality Check." -BizEd For a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capitalist, and guru, Guy Kawasaki has cast an irreverent eye on the dubious trends, sketchy theories, and outright foolishness of what so often passes for business today. Too many people frantically chase the Next Big Thing only to discover that all they've made is the Last Big Mistake. Reality Check is Kawasaki's all-in-one guide for starting and operating great organizations-ones that stand the test of time and ignore any passing fads in business theory. This indispensable volume collects, updates, and expands the best entries from his popular blog and features his inimitable take on everything from effective e-mailing to sucking up to preventing "bozo explosions."

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