Rebel Rules: Daring to Be Yourself in Business (Original)

The Rebel Rules: Daring to Be Yourself in Business (Original)

By Chip Conley

The entrepreneur the "Robb Report" called "a budding Malcolm Forbes" challenges conventional business methods and helps a new generation of leaders create and implement effective management systems to compete in the new world of fast companies.


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Book Information

Publisher: Touchstone Books
Publish Date: 01/03/2001
Pages: 288
ISBN-13: 9780684865164
ISBN-10: 0684865165
Language: English

Full Description

When he was 26, Chip Conley broke the two cardinal rules of starting a business: he invested in an industry about which he knew nothing and he ignored the mantra location, location, location. He bought a notorious pay-by-the-hour motel in a seedy San Francisco neighborhood.
A dozen years later, Chip is the boy wonder of the American travel industry, famous for his entrepreneurial genius, creativity, and sense of fun.
In The Rebel Rules, Conley shares his success secrets. He focuses on the primary traits -- vision, passion, instinct, and agility -- that characterize today's fast company leaders. His guidebook doubles as a toolbox for anyone -- whether a virgin entrepreneur or a corporate manager -- who wants to walk in step with today's business innovators.
The Rebel Rules will show you how to:
  • Tap into your natural talents and focus on what you can control
  • Build a fanatical customer base and create great buzz
  • Engage employees and encourage them to break the rules
  • Kick butt in business and still have a life

With exercises and activities that will develop these and other business skills, The Rebel Rules will transform the way you approach your career.

About the Author

Veteran CEO Chip Conley has created more boutique hotels than anyone in the world. Founder of Joie de Vivre Hospitality, which he grew into America's second largest boutique hotel company, he speaks around the world on how to find meaning at the intersection of business and psychology.

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