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Reinventing Virtual Events: How to Turn Ghost Webinars Into Hybrid Go-To-Market Simulations That Dri

Reinventing Virtual Events: How to Turn Ghost Webinars Into Hybrid Go-To-Market Simulations That Drive Explosive Attendance

By Justin Michael and Julia Nimchinski

"Julia invented Go-To-Market cross-training, and it started a movement. Professionals traded roles and lives in interactive drills vs. flat webinar panels. The NTS pyramid of learning speaks to 90% retention when participants coach and teach each other in a real-world scenario vs. the prevailing status net flicks.

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$30.00


Book Information

Publisher: Wiley
Publish Date: 12/28/2022
Pages: 288
ISBN-13: 9781394159253
ISBN-10: 1394159250
Language: English

Full Description

Make your next webinar something to write home about

In Reinventing Virtual Events: How to Turn Ghost Webinars Into Hybrid Go-To-Market Simulations That Drive Explosive Attendance, a team of accomplished sales and coaching leaders delivers an insightful and engaging take on how to go from just holding your webinar audiences captive to truly captivating them. In the book, you'll learn a novel way to produce online experiences the authors call "Customer-Centric Events," hybrid, go-to-market simulations that generate high levels of attendance and participation.

The authors upend conventional wisdom to show you how to create unconventional webinars that dazzle prospective customers and flood your pipeline. You'll discover how to:

  • Transform your product-centric pitch-offs into innovative customer-centric events that activate and engage your ideal audience
  • Use the authors' signature G.A.M.E.S. framework to drive high-quality leads
  • Build buzz, engagement, and interactivity directly into your virtual event and attract the top speakers in your industry

A can't-miss playbook that turns everything you know about virtual events on its head--and shakes it up for good measure--Reinventing Virtual Events is an essential read for founders, sales professionals, business owners, marketing professionals, and anyone else with a stake in developing successful and engaging online and hybrid events.

About the Authors

JUSTIN MICHAEL is a Co-Founder of HYPCCCYCL, the leading GTM community in business-to-business selling and a globally established thought leader on sales excellence.

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JUSTIN MICHAEL is a Co-Founder of HYPCCCYCL, the leading GTM community in business-to-business selling and a globally established thought leader on sales excellence.

Learn More

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