Reinventing You: Define Your Brand, Imagine Your Future

Dorie Clark

Whether readers are still building their career or are on the road to reinvention, a personal brand is the ticket that will lead to success. Clark provides a step-by-step guide to help people assess, build, and reinvent their personal brands.


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Book Information

Publisher: Harvard Business School Press.
Publish Date: 04/09/2013
Pages: 226
ISBN-13: 9781422144138
ISBN-10: 1422144135
Language: English

What We're Saying

May 15, 2013

"Waiting for a mentor to appear like a deus ex machina is a loser's game. Some people luck out, but most don't. This manifesto is about how to make your own luck—how to proactively identify the people you want in your life as mentors, cultivate real relationships, and look beyond the obvious. (Some of the most powerful lessons come from the least likely people.)" READ FULL DESCRIPTION

April 23, 2015

We wrap up our Thinker in Residence with Dorie Clark by asking questions we ask of every author. READ FULL DESCRIPTION

April 21, 2015

We kick off our Dorie Clark Thinker in Residence series with an article from the author. READ FULL DESCRIPTION

May 20, 2013

“What do people think of you? What do they say when you leave the room? ” Maybe you don’t think you have a brand. READ FULL DESCRIPTION

Full Description

A step-by-step guide to reinventing you Are you where you want to be professionally? Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today's competitive job market, it's almost certain that at some point you'll need to reinvent yourself professionally. Consider this book your road map for the next phase of your career journey. In Reinventing You, branding expert Dorie Clark provides a step-by-step guide to help you assess your unique strengths, develop a compelling personal brand, and ensure that others recognize the powerful contribution you can make. Mixing personal stories with engaging interviews and examples from well-known personalities--Mark Zuckerberg, Al Gore, Tim Ferriss, Seth Godin, and others--Reinventing You shows how to think big about your professional goals, take control of your career, build a reputation that opens doors for you, and finally live the life you want.

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