Rethink: The Surprising History of New Ideas
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|Publisher:||Scribner Book Company|
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Steven Poole believes the best ideas are rarely new. Through illuminating examples, he demonstrates that innovation owes less to a flash of inspiration than a recognition and respect for ideas of the past. For those interested in influencing change, whether in business, science or culture, Poole’s perspective is an invitation to reexamine the discarded or discredited as part of today’s—and tomorrow’s—creative mix.