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Rethink: The Surprising History of New Ideas

Steven Poole

Steven Poole believes the best ideas are rarely new. Through illuminating examples, he demonstrates that innovation owes less to a flash of inspiration than a recognition and respect for ideas of the past.

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Book Information

Publisher: Scribner Book Company
Publish Date: 11/15/2016
Pages: 352
ISBN-13: 9781501145605
ISBN-10: 1501145606
Language: English

What We're Saying

January 03, 2018

800-CEO-READ's 2017 Bestsellers

By Dylan Schleicher

Thank you to everyone who helped bring 800-CEO-READ's 2017 Bestsellers to life. READ FULL DESCRIPTION

December 01, 2016

Steven Poole asks us to maintain a healthy skepticism, to suspend both belief and disbelief, and to keep thinking by rethinking. READ FULL DESCRIPTION

Full Description

Steven Poole believes the best ideas are rarely new. Through illuminating examples, he demonstrates that innovation owes less to a flash of inspiration than a recognition and respect for ideas of the past. For those interested in influencing change, whether in business, science or culture, Poole’s perspective is an invitation to reexamine the discarded or discredited as part of today’s—and tomorrow’s—creative mix.  

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