Rowntree and the Marketing Revolution, 1862 1969
PRINT ON DEMAND— Shipping will be delayed 1-6 weeks for printing
(Depends on publisher)
(Depends on publisher)
This is a business history that deals with an important but surprisingly neglected topic. There have been no comprehensive accounts of Rowntree, the confectionery manufacturer, and no assessment of its role in a global industry. For the first time this book reveals the importance of marketing to the success of Rowntree, and makes a substantial contribution to our understanding of marketing and mass consumption in economic development.
| Quantity | Price | Discount |
|---|---|---|
| List Price | $157.00 |
Non-returnable discount pricing
$157.00
Book Information
| Publisher: | Cambridge University Press |
|---|---|
| Publish Date: | 01/05/1995 |
| Pages: | 768 |
| ISBN-13: | 9780521435123 |
| ISBN-10: | 0521435129 |
| Language: | English |
Full Description
This is a business history that deals with an important but surprisingly neglected topic. There have been no comprehensive accounts of Rowntree, the confectionery manufacturer, and no assessment of its role in a global industry. For the first time this book reveals the importance of marketing to the success of Rowntree, and makes a substantial contribution to our understanding of marketing and mass consumption in economic development. Rowntree was also a pioneer in managerial organization and industrial relations, as well as in marketing.