Secret Language of Money: How to Make Smarter Financial Decisions and Live a Richer Life

The Secret Language of Money: How to Make Smarter Financial Decisions and Live a Richer Life

By David Krueger and John David Mann

Drawing from the fundamental belief in behavioral finance that much of the meaning given to money is hidden, "The Secret Language of Money" explores the buried assumptions, biases, and feelings about money that individuals don't even realize they have.

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Book Information

Publisher: McGraw-Hill Companies
Publish Date: 08/01/2009
Pages: 288
ISBN-13: 9780071623391
ISBN-10: 0071623396
Language: English

Full Description

If money were about math, none of us would be carrying any debt.

The numbers are simple. What's complicatedis what we do with money. We usemoney to soothe our feelings and buy respect, to show how much we care or howlittle. We don't simply earn, save, andspend money: we flirt with it, crave it, andscorn it; we punish and reward ourselveswith it.

Without realizing it, we give moneymeaning it doesn't really have--whatformer psychiatrist and current businesscoach David Krueger calls our "moneystory." And in the process of playingout that money story, we often sacrificethe most important things in ourlife: our health, freedom, relationships, and happiness.

What is your money story?

  • Do you consistently spend more thanyou have?
  • Do you follow the herd in yourinvestments--even though you knowthe herd is usually wrong?
  • Have you neglected to save for the future, even when you have the means?
  • Do you feel controlled or shackled by debt?
  • Is your money somehow never "enough"?
  • Is money, or the lack of it, alwayson your mind?

The Secret Language of Money is a guidedtour to the subconscious meanings wegive money, the conflicted ways our braindeals with money, the reasons we tend tomake the same money mistakes over andover--and most importantly, how youcan change all that.

A brilliant blend of cutting-edge scienceand real-world application, The SecretLanguage of Money helps you rewriteyour money story and find that elusivebalance of wealth, health, and joy weall seek.

About the Authors

David Krueger, MD, is an Executive Mentor Coach, and CEO of MentorPath(R), an executive coaching, training, publishing, and wellness firm. His work integrates psychology and neuroscience with strategic coaching to help executives and professionals write the next chapter of their life or business stories.

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Cameron Johnson had started, run, and sold twelve successful companies by the time he was twenty-one. His business successes have been featured in Time, Newsweek, BusinessWeek, USA Today, and many more publications, as well as on the Today show and Good Morning America. When he was fifteen he became an advisory board member of a Tokyo-based company, and his autobiography, 15-Year-Old CEO, published in Japanese, became an instant bestseller.

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