Selling Naked: A Revolutionary Approach to Launching Your Brand Online
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What We're Saying
We will be announcing the overall winner of the 2020 Porchlight Business Book Awards on January 14. Until then, we are taking a look back at the books in contention for the award. Today, we have the books in the Marketing & Sales category, and a look inside the one we chose as the best among them. READ FULL DESCRIPTION
These are the 40 books we found represent the year best in one way or another. They help us make sense of the challenges 2020 has presented us with, understand the depths of the existing cracks it has exposed in our society, and offer solutions to solve the many truly monumental challenges we face—together. READ FULL DESCRIPTION
A revolutionary blueprint to help aspiring entrepreneurs, startups, and global enterprises alike sell directly to consumers, from the cofounder of the wildly successful e-commerce business Hubble Contacts.
E-commerce startups have exploded in the marketplace, selling merchandise and services directly to consumers, often through their mobile phones. They skip the middlemen, avoid the lower margins of retail channels of distribution, strike deals directly with manufacturers and suppliers, and in doing so, save consumers money. Among the companies who are part of this e-commerce revolution are Dollar Shave Club, Casper Mattresses, Quip, Peleton, and Hubble Contacts.
In Selling Naked, Hubble Contacts co-founder and co-CEO Jesse Horwitz shows entrepreneurs and enterprise companies alike precisely how to conceive, launch and grow an e-commerce brand by using paid marketing social media channels. Jesse shows entrepreneurs how to test consumer interest before spending a dime by using mock ads on Facebook and other social media. Hubble Contacts got an astonishing 2,000 signups in four days, and as a result, raised $3.5 million in seed money. They ran a second experiment to see if consumers would actually sign up for the service, which led to a second multimillion dollar investment. Jesse shows how startups can cut through the metrics bullshit, to focus on the one metric that really matters; how to use third party tools rather than building everything from scratch; how to tell a great story to investors and frame your digital offering. In addition to running Hubble, Jesse Horwitz now works with established Fortune 500 enterprises to help build their e-commerce brands within the landscape of a larger retail environment.
Selling Naked is the definitive playbook on how to start up a successful direct to consumer business.